Why? I was able to work in a few nice backlinks to my site and my articles. I’ll earn some cash if it gets traffic of its own.

How Does Squidoo Work?

Squidoo is another writing site online – with a bit of a twist.

Squidoo isn’t about articles… it’s about “lenses.” Each lens is a mini-website. It’s longer and more in depth than an article – but it’s only one page.

You add all the content you want about your topic – writing, pictures, polls, link lists, etc – and hope users come a knockin. If you do get traffic, you get a portion of the advertising revenue.

You can eke out a few extra bucks by including items for sale on your lens – like books at Amazon.com.

Why Did I Write a Lens at Squidoo?

I’m pretty sure my lens (XML Through PHP) isn’t going to make a ton of money. That’s no reason to scoff at the idea, though.

The lens I created was (as you might have guessed from the title) about XML and PHP. In the past week or so, I’ve written three articles here about working with XML. Do you see where I’m going with this?

The lens is an overview of working with XML. Three parts of the lens are hooks to get the reader to come read an article here about a particular application of XML in PHP.

In writing this lens, I accomplished a number of tasks. I created a useful online resource – it should be educational for someone that’s new to working with XML and PHP together. I created some advertisement for my site – any readers of the lens should be enticed to click on one or another of my links. I also improved the SEO of my site by including five targeted backlinks from the lens to content on my own site.

You Should Join Too!

I don’t see any reason not to join Squidoo and make a lens or two about your niche.

You can create optimized links to your site and also capture some extra search engine traffic and direct it back to your site. There’s a decent referral system in place – you get $5 if a referree makes $15. You can also diversify your online writing portfolio and make a little more loot every month.

So head on over to Squidoo, sign up, and write your own lens.